Tuesday, June 14, 2011

Forrester Research observators

I keep seeing references to the Forrester Research report A Global Update of Social Technographics by Jacqueline Anderson, Josh Bernoff with Reineke Reitsma and Erica Sorenson.  On Forrester's website, the report costs $499.


Fortunately, SLA's Information Outlook (v. 14, no. 10 (Oct.-Nov.2010)) has provided a summary, listing these categories of web users:

  • Creators develop social content by blogging, uploading music or videos and so on.
  • Conversationalists voice their opinions to other consumers using vehicles such as SNS and Twitter.
  • Critics respond to content from others--they post reviews, comment on blogs, and edit wikis.
  • Collectors organize content for themselves or others using RSS feeds, tags, and voting sites such as Digg.
  • Joiners connect in social networks such as Facebook and MySpace.
  • Spectators consume social content.
  • Inactives neither create nor consume content.

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